Babo’s Panjiri
Roles - Creative Direction, Photography and Production
Full rebrand and product launch for a generations-old family recipe entering the western market for the first time — positioned as both a cultural staple and a modern granola alternative.
Directed end-to-end creative: concept, mood board, prop styling, photography, production.
Built a visual language from scratch — no existing reference for the category.
Concept and execution for new product launch: Panjiri Crunch Bar and the Granola.
Final imagery live across web, social ( Paid and organic), and other brand marketing channels.
Client Testimonial
Nikitha helped bring the visual world of Babo’s Kitchen to life in such a thoughtful and intentional way. From creative direction and props to shot planning and storytelling, she made the entire photoshoot process feel collaborative, exciting, and incredibly seamless.
The images she created have been used across our website, social media, and marketing, and people consistently respond so warmly to them. She has a beautiful ability to make products feel elevated while still deeply human. I truly can’t recommend her enough. - Rubab Babo, Founder/Owner Babo’s Panjiri