Dieux - Tired Hands

Roles - Art Direction and Photography - Spec Work

Self-initiated campaign concept for Dieux's Instant Angel Lipid Rich Moisturiser — exploring how warmth and organic texture could make a science-backed skincare product feel more approachable without losing its precision.

• Campaign concept: The Tired Hands — working hard with your hands doesn't mean giving up on taking care of them

• Hero shot: tube on a worn yellow gardening glove, soil scattered, fresh fennel — the product story in one frame

• Texture swatches on stone and granular surfaces made the lipid formulation visually tangible

• Water droplet and close-up nozzle shots added editorial depth

• Lifestyle application shots on warm blush backdrops communicated use case

• Shifted Dieux's clinical register toward something more organic — without losing the brand's restraint

Spec work — self-initiated