Kathaas Chai (Formerly Sinwise Chai)

Creative Direction, Photography & Production

Full rebrand for a South Indian chai brand entering a western market with virtually no existing visual category to reference — built around the origin story of ingredients sourced from family farms in southern India.

• Identified the category gap and built a visual language to fill it

• Concept: brought the South Indian hills into studio — moss, bark, foliage, earth

• Collaborated with a prop stylist who foraged all natural elements to construct the environment

• Shot transitional imagery for the original Sinwise packaging still in market during the rebrand

• Pivoted shot list mid-shoot based on client feedback without losing schedule

• Images live across website, social, print, and trade show debut within two weeks of packaging arrival.